Fenty Beauty Is Awarded “Invention of the Year” By Time Magazine !

Robyn Rihanna Fenty, Rihanna, mostly known as mononym Rihanna is a too genius. For her singing? A big NO. Everything she touches converts in to fire. She has many talents. She shows the world with her abilities in Singing, Songwriting, Fashion designing, as a model, as an actress, and a rapper also. Rihanna upped her standards to help the beauty industry. To became more inclusive with her debut FBF which is vastly known as Fenty Beauty Foundation. FBF dropped to a substantial 40-shade range. And the main thing is. Happily, FBF was on the list of Time’s Inventions of the Year. Yay! But no surprise! Are you?

At the beginning of the month, Times group announced  Best Inventions of the Year for this year (which is unranked), 2017. In the list, there are 25 names. But the best part is Fenty commend for its ground-breaking inclusivity. Rihanna says to Times that “It was important that every woman felt included in this brand,” and she added more “We are all so different, with our unique skin tones, so we started with the 40 foundation shades out the gate.”

And the Fenty was listed with the pretty significant giants. Fenty held in high esteem with some significant innovations including a personal robot, the Apple’s iPhone X, Nike’s ground-breaking athletic hijab, and glasses that can make the blind see (Wired but real).  But in the other way if we consider the makeup brands also need some major respect.

Rihanna says “I could never have anticipated the emotional connection that women are having with the products and the brand as a whole. Some are finding their shade of foundation for the first time, getting emotional at the counter,” also added that “That’s something I will never get over.” Now, let’s wait and watch for more beauty brands take her lead.



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